British Airways Usability Research
Usability TestingRed RoutesCompetitive AnalysisBusiness Model Canvas
In 6 usability sessions, 4 of 6 participants skipped the travel class field on British Airways' landing page and never compared an upgrade fare.
Projects
TTRPG Companion App Concept
Design System CreationVisual DesignPrototypingWireframing
Weekly critique pushed this TTRPG app concept from a dark, color-heavy palette to an accessible, paper-inspired design system I've since reused.
ALDI Customer Experience Research
UX ResearchJourney MappingDiscoveryPersona Development
Four in-depth interviews and shadow sessions showed where ALDI's efficiency breaks down in the aisles, for shoppers and employees alike.
