Projects

British Airways Usability Research

Usability TestingRed RoutesCompetitive AnalysisBusiness Model Canvas

6 usability sessions across British Airways' booking flow surfaced an 80% gap between task failure and user confidence, and one quick, low-effort fix BA could act on almost immediately.

Full Deck

TTRPG Companion App

UI DesignPrototypingDesign SystemsWireframes

Your party's next TTRPG companion app. A visual design journey from moodboard to polished hi-fi prototypes.

Full Deck

ALDI CX Research

UX ResearchDiscovery

A 7-week Discover-phase study of the ALDI in-store experience, from IDIs and shadow sessions to journey maps.

Full Deck

AI Copilot System

AI AutomationAPI ConnectionsSystems DesignProductivity

Five agentic flows, two cohesive AI automations. Strategic daily briefings + a workspace that stays clean without me.